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The Fitness Club Dynamics Team

Matt Bradney

Matt is an industry veteran. He started in the fitness industry in 1990, when he was just 17, in the very early days of Life Fitness. He moved into club operations and then opened his own club in 1999, and his second one in 2003. He has vast club operational experience and has also owned and managed a digital marketing agency.

Fiona Gooch

Fiona has a First-Class Honours Business Degree from Cambridge. She has worked in a variety of industries, focussing on training and staff development. She owned her own health club for a number of years giving her operational experience as well as wide knowledge of the fitness industry.

Graham Brown

Graham is an ex-Army Gulf War veteran. He has been training veterans and placing them into work for over 20 years. He is a fellow of the Recruitment & Employment Confederation and a behavioural assessment specialist. As a Master Trainer for Talent Dynamics he has assessed and developed teams and business leaders.

Our Story

Fitness Club Dynamics brings together extensive experience in both recruitment and fitness clubs. Graham approached Matt about doing some work with his team at Atrium Fitness. From that came the realisation this was something that could be developed for the fitness industry.

Fitness Club Dynamics gives fitness teams who are looking to positively transform their member experience the tools to retain members and increase their member base. This is done through advanced behavioural assessment and allows clubs to not only train member’s bodies but to better understand their personality types and behaviours.

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